How to use search engine optimizers

How to Use Search Engine Optimizers

Search engine optimization or SEO is the process of making a web site visible and friendly among search engines. It is most likely the most vital aspect of designing your web site. Several commercial web sites are designed and created by individuals who know little about SEO. The long page generally has the information and several other links that people need to know about to optimize a web site for search engines. You have to know more about the "search engines only index text".

On Indexing

When designing and optimizing the web site, you have to keep in mind that they generally do not index images, Flash is not indexed excellently too. Even though there are several exceptions to the approach, search engines only index text, even though search engines have been improved and are more intelligent. They are also now more capable of indexing files like graphic file captions and PDFs, as well as some of the text in a given Flash file.

You can do several things when designing or redesigning a web site to get more treatment in the search engines. You can choose to optimize the home page for the most relevant and important keyword or keyphrase, as well as other pages that can be optimized for the given product. If you choose to sell various products on various pages, every page can be optimized for the given product. You can organize items this way. You should use SEO on at least several pages to get the results you want. Do not optimize pages wherein you do not have public content. Avoid pages that have "private policy" and "contact us" as well.

Choose the Right Domain Name

The domain name may not be entirely substantial in changing your search results ranking, but it does help you become more visible to other web sites and target users. Try to use the same words or terms that best defines your topic. Try to view other existing sites and find out which domain names they use.

The Web Hosting Company

You should also invest in a good web hosting company. Free web site hosting can provide you with some visibility, but you should not expect to be at the top of the list. You should have your own static IP address, which means that the numeric IP address should be very stable. It should not differ each time someone types your URL, which is also referred to as a dynamic IP address. Huge hosting companies usually use dynamically assigned IP addresses that function the same way. Search engines prefer static IP addresses for several technical reasons.

Final Tips

Aside from using the main keywords that your target market will most likely use, you should also incorporate secondary keywords to optimize your web site more. Keyword stemming is another useful approach, wherein you use words that have the same stem or come from the same root. The use of synonyms can be good for your web site too. You should try to optimize for synonyms of the target keywords, together with the main keywords.

Links are highly important if you want to rank high. Try to use as many backlinks as you can. Look for links from other related and similar sites. Look for the origin of inbound links as well.

 

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How to use seo or search engine optimization for high google listings

How To Use SEO Or Search Engine Optimization For High Google Listings

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If you know how to use SEO to get a high listing in search engines, or are an expert in search engine optimization for high Google listings, then you need read no more of this article. Your website obviously has at least one page in the top 10 of Google, MSN and Yahoo, and you have as much traffic as you need for your success.

However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to yo...

Seo, search engine optimization, top ten listings, top ten google listing, top 10 listing, improved search engine rank, article writing

If you know how to use SEO to get a high listing in search engines, or are an expert in search engine optimization for high Google listings, then you need read no more of this article. Your website obviously has at least one page in the top 10 of Google, MSN and Yahoo, and you have as much traffic as you need for your success.

However, if not, then you need some advice. You need to understand the basics of search engine optimization. Incidentally, what the basics are to you may not be basics to others. Basics to some are the correct use of LSI (latent semantic indexing), of internal linking strategies and of other techniques designed to lead search engine spiders by the hand and convince them that their site is the tops. Can you do that?

If not, then here are one or two tips. Good SEO is a lot more than just having your page title in title tags and your heading in H1 tags. It is more that just having the correct keyword density do you know what that is? The vast majority of people dont have the slightest clue about keyword density or what it means. Formulae said to relate to keyword density and the number of words in the key phrase as a function of the number of times the phrase should appear in a web page are mediaeval in internet time.

Do you know what? Google doesnt give a toss about your calculations. Google cares about the service you are providing to Google customers and how relevant the content of your web page is to their needs. To find that out, Google applies a statistical mathematical equation based on statistical analysis of semantics as related to the specific keyword being used by the searcher, and the semantic content of your web page.

Google doesnt care if you have exactly 15 incidences of your keyword every 500 words in fact if you do, you have no chance because that is now excessive. Keyword stuffing or keyword spamming they call it! Yet people still write articles packed full of keywords in the mistaken belief that it will be good for them. Who is still telling them that?

So lets forget keyword density. Its old SEO and no longer relates to Googles needs. Internal linking: now theres a new thing to most people, even though it has been relevant for the past few years. By intelligent use of internal linking you can lead your friendly neighbourhood spider down any web you can weave for it. And you will benefit greatly by doing so, if you know where you should be leading it.

Internal linking strategy is a different concept entirely to an external lining strategy involving one way or two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most dont know how to do it properly, and therefore lose out. Let me give you a simple example.

You have a website with a page rank of 4 for your home page. Note that it is not your whole site that gets a Google PageRank, as it is properly written, but each individual page in your site is individually ranked. When you come across a website with a PR of 4 or even 8, it is the page you are looking at that has that PageRank. That will generally be the home page, and when you agree to a reciprocal link, guess what! Your link will be placed on a links page in that site with a PR of zero. Thats right, a Google PageRank of zilch: and thats the benefit you will get. Zilch!

If you place their link on your home page, or any other page with a PR of greater than zero, you lose out. Even if your page has a Google PageRank of only 1, THEN YOU LOSE OUT!! They get a share of your PR of 1, and you get a share of their PR of zero!

Stick that in your pipe and smoke it, and then tell me I dont know what I am talking about as many have. Some of these many are so-called internet gurus and SEO experts that fleece you by promising you a Google Page 1 position for your site, when they cant even get one for themselves.

If a site offers you a top 10 position, check out their position by using their URL. If they were so good, wouldnt they be in the top 10 for their URL? I would have though so! But NO.

So, do what you can to understand what Search Engine Optimization is. What it really is not what some would want you to believe what it is. Check out the source code of successful sites and compare it to the unsuccessful sites and try to spot differences. If you cannot, then it is the linking strategies that make the difference. Whatever strategy you use, however, make sure that you fully understand it and that you are using it as it should be used. There are links and links some better than others. Some can give you positive results, and some of your links can be very bad for you.

Do you know how to tell the difference? Most cant, and so are led by what they read online. The problem is that since most cant, most of what is written online is garbage. It is difficult to spot the truth from the opinion. It is truth that gets you a good Google or Yahoo listing, not opinion. The problem is that more people believe opinion than truth since they dont know what truth is, and most of what they read is false opinion.

The best advice you can have is to check out the websites that have succeeded and copy what they do. However, that is not as easy as you think since the off-site linking strategy that you cannot see is as important as the on-site SEO that you can see.

 

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